For Superfunds

Helping members take their retirement products personally through automated member engagement

If you’re involved in financial advice in the retirement fund industry, then you know that member engagement is the holy grail. Engaged, aware members who take an active interest in their super enjoy better retirement outcomes than their less interested counterparts.

For retirement funds (known as superfunds in Australia), the benefits of member engagement are just as significant: higher fund balances translate to more FUM, greater fund loyalty and higher retention, reducing churn costs and FUM losses, and increasing use of higher value functions such as personalised superannuation advice. Building member engagement results in a win/win for both members and funds.

The question is: how to get members to take their super personally?

While we may not have the definitive answer, there is plenty we do know.

In particular, we know that making meaningful contact with members, providing relevant education, building financial awareness and offering individualised advice can make the crucial difference between an engaged, loyal member – and one who’s ready to take their balance and run.

However, given the sheer scale of most superannuation funds, reaching tens of thousands of members with the right information and advice is easier said than done. The degree of difficulty involved has led to a situation where, too often, some of the neediest and most deserving members are going without the advice they so desperately need.

That’s where Ignition Advice comes in. Our digital financial advice solutions for superannuation funds give you the ability to reach more members, with better advice faster – and at a lower cost – than ever before. In effect, our solutions buys you the one thing you really need: time.

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Personalised digital financial advice that delivers value and equity for superannuation members

Ignition Advice’s game-changing automated financial advice technology is purpose built for the superannuation environment, where advisers carry out the high wire act of providing high volume service while absolutely ensuring compliance. Our digital financial advice solutions provide the safety net advisers need, reducing risk and freeing them to lift performance where it’s needed

As well as overcoming practical obstacles, we help you deliver on a core requirement of many superannuation funds: supporting member equity. True equity means reaching all members, not just those with high balances. And once again, it’s a win/win – because the very nature of superannuation means that many members who start with a low balance end up with a high one. And when you’ve made contact and got to know those members from the start, you’re in the box seat to enjoy better engagement, more loyalty and higher retention – for the long term.

In short, we help you deliver better outcomes for all members.

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Find out how to get better engagement, more equity and greater retention by more advice, to more members, in less time than ever before.

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Advice Solutions

See how our purpose-built advice solutions for superannuation funds deliver you the flexibility, compliance and scale you need to transform the way you work. Tailor our solutions to suit your fund and your investment options, giving your members more access, more equity and better financial outcomes.

Member engagement solutions

Whether it’s new members just learning about super, those approaching retirement or members in the decumulation phase, we have the tools, calculators and automated communication support that will help you get to know them – and help them take their super personally.

Ignition Advice automated member engagement and digital financial advice solutions offer

Financial advice software that buys you what you really need: time

So many members, so little time. Our solutions dramatically reduce the time required to deliver quality, compliant service so you not only reach more members, you find out more about them and can spend more time with the members who need you most.

Digital member engagement tools that add value and build positive long term relationships

Member engagement is about more than financial advice. It’s about members making the connection between their super statement and their financial futures. Our member online member engagement solutions include tools and calculators that help members join the dots, so they take super personally.